Next New Networks & Verizon Launch $99 Music Videos
Filed Under (Cellphones) by admin on 27-02-2009 >> 92 views
Tagged Under : 99 Dollar Music Videos, Verizon
Next New Networks and Verizon FiOS recently announced the launch of a new online entertainment network, $99 Music Videos. Verizon and Next New Networks, an online television company, will showcase emerging bands and musical artists paired with talented filmmakers.
| The launch kicks off with an original video for La Strada, and upcoming guest talent includes Jeffrey Lewis & The Junkyard, Via Audio, Plushgun, The Depreciation Guild, Project Jenny, Project Jan, Lowry and Savoir Adore Frances. New videos will premiere every Thursday on the network’s Web site at 99dollarmusicvideos.com, and on distribution channels including YouTube, iTunes, and more. |
The new network gives musicians and filmmakers the opportunity to produce and broadcast high-quality, original music videos for no more than $99. In addition to connecting great independent talent with new waves of potential fans, $99 Music Videos appeals to a new generation of filmmakers by demonstrating creative techniques to produce innovative music videos, using limited resources.
The network was developed by pioneers in the music, television and online entertainment space including Fred Seibert, MTV’s original creative director and creative director and co-founder of Next New Networks; Felicia Williams, former entertainment content manager at YouTube and Next New Networks’ director of creative development; and the series creator and executive producer, Webby Award-honored filmmaker Jack Ferry.
Verizon has partnered with Next New Networks as the exclusive launch sponsor for the new network. Delivered on the nation’s most advanced fiber-optic network, Verizon’s FiOS Internet connection is the fastest available to U.S. consumers.
The Verizon campaign theme, “$99 music videos are best experienced with Verizon FiOS Internet,” will boost viewer awareness of Verizon’s fiber-optic Internet service. The campaign will also include branded vignettes and integrated sponsor elements during the segments detailing the making of each video. The segments offer a unique angle on the $99 creation process – the power of speed in the face of limited time.
In addition, the campaign will include companion media placements and integrated sponsor graphics on the network Web site and distribution points such as the network’s YouTube channel. Next New Networks and Verizon will also work together in creative ways to promote the series through channels like Verizon’s Facebook fan page and communities on platforms including Twitter, Facebook, Tumblr, MySpace and Flickr.
The $99 Music Videos network will feature different combinations of musicians and directors each week. Directors include Jack Ferry, Dan Meth, Ana Veselic, Kathleen Grace and Matthew Semel. The network will initially consist of two shows: a behind-the-scenes look at the making of the video, and the finished pieces themselves. Viewers will rate the videos as well as have the chance to submit their own $99 Music Videos, making the network a destination for bands and filmmakers to connect with each other and the independent music and film communities.
More information and links for the musicians and directors involved can be found at the network’s Web site: http://99dollarmusicvideos.com.
